The Redesign is a 12-week cohort for founders and executives on the hook for AI results.
Apply Now See how it works 15 organizations, 30 people cap. Application required. Starts August 30th, 2026.Every few months the models take another leap. The way your company actually works, who decides what and how the work moves, looks about the same as it did before any of this arrived. That distance between what the technology can do and what your organization is built to use is exactly where the ROI you were promised evaporates.
Your AI super-users are 5x more productive. Only 29% of organizations see any ROI at the company level. The individual wins aren't translating to the business. This is what we call a design problem.
This is the number of formal enterprise AI pilots that stall. Even the critics of this stat agree most companies aren't seeing profitability.
Prosci found that 63% of AI implementation failures come down to human factors like adoption and change resistance rather than the technology itself. The tools usually work. The organization around them is where things stall, and that's the part this program rebuilds.
The share of companies sequencing AI implementation correctly and becoming high performers. Let's get you in that group.
The Redesign is a 12-week cohort for up to 30 founders and executives across 15 organizations. You'll pick one high-stakes workflow inside your company and redesign it around AI, and leave with a methodology you can adopt, train, and run on every workflow after that.
The program includes hands-on training in how to work inside LLMs and build personal AI workflows. If you're already there, you'll go deeper and keep building while others catch up. Everyone enters the redesign process with their team on the same footing.
A controlled field experiment from INSEAD and Harvard studied 515 companies and found that the ones taught to redesign workflows around AI generated 90% more revenue than equally equipped companies that just used AI to speed up individual tasks.
You'll build real fluency with AI tools, create new personal workflows, and learn the seven rules of redesign that everything else in this program builds on. By the end of week three, you'll understand why workflow redesign is the single biggest predictor of AI ROI, and you'll have seen the full case studies that prove it.
This is where the work happens. You'll select one workflow, map how it runs in reality with your team, find where knowledge gets lost and where people are acting as manual glue between systems, and then design and implement your first round of changes. You'll have coaching from us and feedback from your cohort at every step. By the end of this phase, you'll have a redesigned workflow with measured results.
We'll guide you through building the governance to keep it going and identify which workflows to tackle next.
The in-person immersion is the highlight of the program. Some things you can only say in a room. Some problems only crack when you draw them on a whiteboard with someone who gets it.
You're anywhere in the city, or you fly in for two days. The work is intense and the dinners are good. You leave with a plan you believe in, because you built it with people who challenged every assumption.
If you're looking for a course on better prompting, we're the wrong program. We redesign how organizations work with AI. Different animal entirely. No hard feelings.
For context: the average failed AI initiative costs $7.2 million. The average company abandoned 1–2 AI projects last year. This program costs less than what most organizations spend on a single AI pilot that never ships.
Brooke Rosolino and Svea Fina built The Redesign because the research kept pointing to the same gap: 80% of AI projects fail, and the failure is almost never the tools. It's how the work is redesigned. Good budgets and good intentions keep burning down into AI strategies that amount to expensive performance art.
Brooke has spent over a decade inside high-growth companies (lululemon during its early expansion, Magnolia as it scaled nationally) building the operating systems and cultural architecture that let those companies add headcount, locations, and complexity without losing what made them work. She now advises founder-led companies on AI capability building, the kind where your teams actually change how they operate, not where you get a PDF and a pep talk. She also writes AI for Grownups, for people who are done with the hype cycle and ready for the work.
Svea has spent a decade building Fina Agency from Hamburg to London to New York, working with clients like Netflix, Google, and Lufthansa. She knows communications and innovation, and she's very good at getting the right people in the right room. She runs a dinner series in NYC that regularly puts founders, investors, and operators around the same table.
The cohort runs August 30th–November 20th. Applications are open now.
Apply Now Questions? Email brooke@ngoodcompany.com